The values shared by behaviour analysts working in applied settings have been defined by several seminal articles across the past 40+ years (e.g., Baer, Wolf, & Risley, 1968; Wolf, 1978; Van Houten et al., 1988).  These values include

Focus on the individual

Behaviour analysts ensure that the goals, methods, and outcomes of any intervention are important, understandable, and acceptable to the person whose behaviour is being changed, as well as to those who care about the person (e.g., parents, carers, teachers). Any decisions made about how behaviour will be assessed or changed are sensitive to the individual circumstances of the person and are aimed at improving quality of life.

Focus on positive intervention and use of least restrictive alternative

Behaviour analysts value the use of positive, reinforcement-based interventions as the first choice for enacting behaviour change.

Focus on skill acquisition

Behaviour analysts take a constructive approach to behaviour change and view acquisition (not reduction) of behaviour as the primary goal.  Behaviour analysts value equipping individuals with skills that will make them more successful across a range of life domains (e.g., work, leisure, home).

Reliance on science as basis for assessment and intervention

Behaviour analysts have a commitment to using evidence-based practice.  This commitment involves selecting strategies validated by research, as well as evaluating the efficacy of any interventions they implement (i.e., data-based decision-making).

Focus on ecological validity of intervention strategies and behaviour change

Behaviour analysts value lasting change.  They recognise that an individual’s skills must be portable across different environments and across time, and consider the wider context in which behaviour occurs when planning strategies.