To act in the public interest by promoting safe and ethical practice underpinned by the science of behaviour analysis.


To be the home of behaviour analysis in the UK.


The UK-SBA is:

Accountable: responsible for consumer protection, setting standards for education, defining safe and ethical practice, and regulating registrants.

Innovative: forward thinking in advancing the science and practice of behaviour analysis by remaining curious, creative, and dynamic.

Professional: dedicated to upholding a high standard of integrity, reliability, and effectiveness.

Inclusive: committed to driving diversity, equity, and representation in practice, embracing ethical applications of the science, and seeking and respecting others’ perspectives and experiences.

Collaborative: continuously promoting growth and evolution in the field by actively listening, learning, and working with stakeholders.