To act in the public interest by promoting safe and ethical practice underpinned by the science of behaviour analysis.
To be the home of behaviour analysis in the UK.
The UK-SBA is:
Accountable: responsible for consumer protection, setting standards for education, defining safe and ethical practice, and regulating registrants.
Innovative: forward thinking in advancing the science and practice of behaviour analysis by remaining curious, creative, and dynamic.
Professional: dedicated to upholding a high standard of integrity, reliability, and effectiveness.
Inclusive: committed to driving diversity, equity, and representation in practice, embracing ethical applications of the science, and seeking and respecting others’ perspectives and experiences.
Collaborative: continuously promoting growth and evolution in the field by actively listening, learning, and working with stakeholders.