Mission

To act in the public interest by setting and upholding standards for competent, safe, ethical and values led practice underpinned by the science of behaviour analysis.

Vision

To be the home of competent ethical and values led behaviour analysts in the UK.

Values

Accountable: responsible for consumer protection by setting and upholding standards for safe ethical, competent and values led practice of behaviour analysis.

Innovative: committed to advancing the practice of behaviour analysis by remaining curious, creative and dynamic.

Professional: dedicated to upholding a high standard of integrity, efficacy and reliability.

Inclusive: committed to driving diversity, equity, and representation in Practice , embracing ethical applications of the science, and seeking and respecting others perspectives and experiences.

Collaborative: dedicated to promoting growth and evolution in the practice of behaviour analysis by actively listening learning and working with stakeholders.