Mission

To act in the public interest by promoting safe and ethical practice underpinned by the science of behaviour analysis.

Vision

To be the home of behaviour analysis in the UK.

Values

The UK-SBA is:

Accountable: responsible for consumer protection, setting standards for education, defining safe and ethical practice, and regulating registrants.

Innovative: forward thinking in advancing the science and practice of behaviour analysis by remaining curious, creative, and dynamic.

Professional: dedicated to upholding a high standard of integrity, reliability, and effectiveness.

Inclusive: committed to driving diversity, equity, and representation in practice, embracing ethical applications of the science, and seeking and respecting others’ perspectives and experiences.

Collaborative: continuously promoting growth and evolution in the field by actively listening, learning, and working with stakeholders.